Four Tips to Make Your Facebook Fundraiser a Success
Facebook Fundraisers are a very effective fundraising tool for OMF supporters. They make it easy for your friends, family and other connections to donate in support of groundbreaking ME / CFS research. The simple steps below will help you make sure your fundraiser gets the most possible donations.*
(If you haven’t created your Facebook Fundraiser yet, you can follow this link to get started.)
Invite your connections directly
Send a direct invitation to your friends and family to make a contribution to your fundraiser. You may be prompted to do this as part of the fundraiser setup process, but you can still invite people after setup is complete. Simply visit your fundraiser page and look for the invite feature. (This feature is not yet available in all countries.)
Share your fundraiser multiple times
Visit your fundraiser page and use the “share” button to post reminders about your fundraiser that your connections can see in their news feeds. The most effective way to do this is to add a message highlighting the countdown to the end of your fundraiser. For example, you can share your fundraiser when there’s, “One week left to donate,” “Two days left to donate,” “Last day to donate!” and so on.
Make it personal
Upload a personal photo for your Fundraiser cover image and be sure the written description explains why OMF’s work is important to you. Your connections are more likely to donate if they know why this cause matters to you as an individual.
You can do this during the setup process, or you can edit your cover image and description after you’ve created your fundraiser by using the “Edit Fundraiser” button.
Increase your fundraising goal as needed
It’s best to start with a fundraising goal that you think you have a realistic chance of reaching. Depending on how many connections you have on Facebook, your starting goal could range from $50 to thousands.
Regardless of where you begin, be sure to monitor your fundraising progress. Once you reach your initial goal, use the “Edit Fundraiser” feature described in Tip #3 to set a higher target; setting a new goal will provide more motivation to donate.
Keep up to date
Once you’ve finished setting up your fundraiser, be sure to sign up for OMF’s email updates so you can find out the latest news about the research you’re helping to fund. Thank you for your support, and feel free to get in touch with us if you need any assistance with your fundraiser.
* Please note: The illustrations above are from a laptop computer screen; all of these features should be available if you visit your Facebook Fundraiser page on a mobile device as well, but they may look different. If you need help with your fundraiser, contact our OMF team at firstname.lastname@example.org or via a direct message on Facebook.